Blog

September 4, 2014 For those about to begin a series of trade show events, the truss display is the ideal system. Modular and capable of being changed from event to event, the truss display enables brands to achieve a unique impression on trade show audiences with each use. It’s the reason so many growing Canadian firms are now making the truss display their first investment when they begin their campaigns. Here, we look at how

September 2, 2014 When attending a local business event, company leaders gain the opportunity to speak with clients and potential clients about the industry and potential future innovations that might be released. As part of this event marketing process, it’s important that leaders understand the industry inherently and maintain a tight focus on their company and its objectives for the future. For this reason, leaders should know the questions they’ll be faced with during the

August 28, 2014 Most of the leading Canadian companies are now committed to online marketing campaigns. These online marketing campaigns are delivering strong-results for those committed to their investment. But there are now ways to maximize a company’s online appeal within the offline business world. For those about to enter into a business event such as a trade show, it’s important to use trade show displays to synchronize offline and online campaigns. Here, we’ll outline

August 26, 2014 It can be difficult to craft custom trade show booth designs with little experience. Every little change to the design can make a difference. Fonts, colours and graphics are all crucial considerations. And in making these considerations, growing organizations often make mistakes that then go on to affect their company’s performance at trade show events. In this blog, we’ll review some common mistakes companies are known to make with their trade show