Blog

September 24, 2014 For companies that are moving forward within their industry, having completed numerous marketing campaigns in the past, attending a trade show might be considered an unwelcome distraction from day-to-day operations. Company leaders that remain focused on trade show displays and their role at events, however, marketing in tradeshows across Toronto can help quickly enhance their brand and ensure a long-term enhancement in company revenue. Here, we’ll focus on 3 ways trade show

September 23, 2014 With their event now over and attendees headed home, it comes time for company representatives to take down their displays and take them away for storage until the next event. The choice of storage facility is critical to protecting the aesthetic and structural performance of trade show displays. Therefore, companies should understand the important factors behind their choice of storage facility. In this blog, we’ll highlight a few of the factors to

September 18, 2014 In Canada, like the rest of the globe, trade show booths continue to help organizations maximize the appeal of their branding campaigns. But while most companies use these tools to ensure lasting return on campaign investment, many are still struggling when it comes to staff event performance. Trade show staff must understand the best practices for interacting with audiences. Without an optimally trained staff, even the most lavish investment in trade show