August 19, 2014 Do you know nearly 71 percent of B2B marketers rate tradeshow events as their most useful marketing tactic? Apparently so, as the Content Marketing Institute has published this fact in its 2013 B2B Enterprise Content Marketing Report. So what makes in-person events an important resource for a company’s marketing toolkit? Let’s find out.
August 14, 2014 Given that most organizations are now looking at ways to reduce their marketing expenditure while retaining return on investment, it’s important for firms to consider tools that represent real dollar-for-dollar value within their campaigns. Of course, there are a range of trade show displays available for companies to consider, but one of the leading choices continues to be retractable Billy banner stands. The Billy banner stand leads the field for a number
August 7, 2014 Companies considering their trade show investment must understand how to analyze the returns they might achieve. When purchasing a trade show display that will become a centerpiece of a company’s campaigns for the year ahead, it’s important to find ways in which to improve the returns achieved for their one-off investment. Here, we’ll look at three tips for improving ROI with trade show displays purchases. 1. Modify Designs over Time Companies can
August 6, 2014 Capturing that ideal design for trade show events is a crucial process. Growing organizations must ensure that they send the right message with the design they use at the event. This means that proactive companies must try to create custom design renderings as a way to build that standout display. In this blog, we’ll provide an overview of the two important purposes serviced by utilizing custom trade show design renderings. 1. Stakeholder
