Blog

July 4, 2013 It’s the height of the summer marketing season and seasonal promotions are now in full-swing. With companies facing the continual need to adapt their tradeshow materials to meet the evolving demands of their industry, they must invest in high value architecture. Within this post, we’ll examine two methods companies can use to reduce their expenditure while still achieving high quality within the purchase of trade show booths. 1)      Work Trade Show Designers

July 3, 2013 Pop-up displays are one of the more common forms of trade show advertising. They provide an easy-to-use system that is widely recognized by audiences at trade show events. But one problem that many organizations encounter is that it can be difficult to ensure that pop-up displays are suitable for each event they attend. So within this blog, we’ll focus on how companies can maintain the long-term value of their pop-up displays. 1)

July 2, 2013 With the success of hundreds of potential events in the future depending upon the right choice of trade show display, companies are under immense pressure to optimize the process for a sure-fire ROI. But with many unique options available, there’s no simple path to choosing the ideal trade show displays. So within this blog, we’ll review the two top mistakes growing organizations make when they choose their company displays. 1)      Leaving the

June 27, 2013 The warmer weather has finally arrived and for businesses across Canada, this means the beginning of the summer trade show season. With all their event personnel trained and ready to generate leads for their company, and all event architecture in place, company leaders must now focus on unique ways to bring attendees to their event tents during the outdoor event. Within this blog, we’ll focus on two distinct ideas. 1) Unique Summer-Style

June 26, 2013 Pop-up displays are a common sight at industry events across the country. These affordable, flexible solutions are seamlessly added to any existing display and this functional flexibility means that they’ve become a popular item for all types of marketing campaigns. For those companies struggling to find new ways to utilize pop-up displays, architecture additions might be required. Within this blog, we’ll focus on two additions that can help pop-up displays shine at

June 25, 2013 Flag banners placed high above an event architecture area offer companies an exceptional opportunity to have their brand messages seen by event audiences. But without articulating the right message, the branding material could be a lost investment. Within this blog, we’ll review two tips to help growing companies define their brand messages using flag banners at outdoor events. 1) Concise, Simple Messaging is more Memorable Companies must use simple language when they