Blog

July 18, 2013 Companies must ensure that the cost of attending industry trade shows supports a long-term return. And so in order to maximize attendance and drive potential leads for their business, firms should promote their event extensively before the big day. Outdoor flags represent one of the ideal tools for such pre-event promotion because they’re low-cost and support high visibility in many unique venues. Within this blog, we’ll focus on two tips for utilizing

July 17, 2013 Retractable banner stands have become a key asset for companies in promoting their products at events across the country. These high value systems enable fast audience engagement at a smaller cost than other available products on the market. The key is to understand how to best utilize the retractable banner stand for optimal returns. And so within this blog, we’ll focus on two key factors involved in achieving strong results with retractable

July 16, 2013 Canadian companies are continuously under pressure to capitalize on the advantages of event marketing. But with a limited timeframe in which to prepare for such events, many firms are unable to achieve the return on investment for which they had hoped. That’s why many are now turning to expert event marketing professionals for help. Within this blog, we’ll detail the two keys for successfully hosting trade show booths at Vancouver and other

July 10, 2013 The investment has been made. And the ideal equipment has been chosen. Companies in the process of planning their industry events must now plan for building attendance numbers in order to achieve that elusive return on their investment in their architecture. Within this blog, we’ll offer two tips to help drive audience engagement and build a long-term following for the organization. 1)      Communicate Across Social Media Twitter’s Vine and Instagram’s Video tool

July 9, 2013 The summer promotional season is in full swing and businesses across Canada are now reviewing the tradeshow architecture market to find products that suit their unique branding requirements. Oftentimes, especially for newer business owners, investing in outdoor display material can be a confusing and costly process. And so within this, we’ll examine two of the key considerations business owners must review when selecting their outdoor tents for summer events. 1) How long

July 8, 2013 Event flags are often used as a promotional tool by companies looking to improve brand recognition through outdoor marketing. But without the proper understanding of effective design elements, company leaders cannot make the right choice when utilizing event flags as part of their display architecture. So, within this blog, we’ll review two design tips to keep in mind when using flags to attract audience attention at events this summer. 1) One Strong