Blog

July 16, 2013 Canadian companies are continuously under pressure to capitalize on the advantages of event marketing. But with a limited timeframe in which to prepare for such events, many firms are unable to achieve the return on investment for which they had hoped. That’s why many are now turning to expert event marketing professionals for help. Within this blog, we’ll detail the two keys for successfully hosting trade show booths at Vancouver and other

July 10, 2013 The investment has been made. And the ideal equipment has been chosen. Companies in the process of planning their industry events must now plan for building attendance numbers in order to achieve that elusive return on their investment in their architecture. Within this blog, we’ll offer two tips to help drive audience engagement and build a long-term following for the organization. 1)      Communicate Across Social Media Twitter’s Vine and Instagram’s Video tool

July 9, 2013 The summer promotional season is in full swing and businesses across Canada are now reviewing the tradeshow architecture market to find products that suit their unique branding requirements. Oftentimes, especially for newer business owners, investing in outdoor display material can be a confusing and costly process. And so within this, we’ll examine two of the key considerations business owners must review when selecting their outdoor tents for summer events. 1) How long

July 8, 2013 Event flags are often used as a promotional tool by companies looking to improve brand recognition through outdoor marketing. But without the proper understanding of effective design elements, company leaders cannot make the right choice when utilizing event flags as part of their display architecture. So, within this blog, we’ll review two design tips to keep in mind when using flags to attract audience attention at events this summer. 1) One Strong

July 4, 2013 It’s the height of the summer marketing season and seasonal promotions are now in full-swing. With companies facing the continual need to adapt their tradeshow materials to meet the evolving demands of their industry, they must invest in high value architecture. Within this post, we’ll examine two methods companies can use to reduce their expenditure while still achieving high quality within the purchase of trade show booths. 1)      Work Trade Show Designers

July 3, 2013 Pop-up displays are one of the more common forms of trade show advertising. They provide an easy-to-use system that is widely recognized by audiences at trade show events. But one problem that many organizations encounter is that it can be difficult to ensure that pop-up displays are suitable for each event they attend. So within this blog, we’ll focus on how companies can maintain the long-term value of their pop-up displays. 1)