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August 2, 2013 Making that lasting impression at trade show events begins with the design of trade show displays. Companies require designs that will help them to evoke a professional image while appealing to new customers during their trade shows. This means that they must connect with professional organizations that will help them to build high quality graphics that blend with their current branding. Within this blog, we’ll take a look at two key considerations

August 1, 2013 It might take years of practice to understand the rules and regulations surrounding the trade show industry. But firms must quickly adopt the best-practices of the top performers in order to match them in the hopes of one-day superseding them. With planning becoming an increasingly important element in the trade show process, this blog will focus on the two biggest mistakes small firms make when planning the use of display stands at

July 31, 2013 The technology behind successful promotional campaigns is evolving at an increasingly rapid rate around the globe. This means that growing firms must be able to captivate trade show audiences utilizing the latest technology if they are to compete with their larger counterparts. And mobile solutions are currently one of the hottest trends within this marketing industry. With that in mind, here are two mobile marketing innovations companies can integrate within their trade

July 24, 2013 The use of banner stands is now exceptionally common in trade shows across North America. But few companies are truly capitalizing on the advantages these systems provide. That’s because, even though they’ve invested in the right product, the design of their banner stands is still lacking in quality and precision. Within this blog, we’ll focus on two key stand design tips that will help firms to enhance audience engagement. 1)      Keep all

July 23, 2013 With firms across the globe looking to reduce their marketing expenditure in order to save for later expansion, reducing the costs of trade show promotions is a leading prerogative. With this objective in mind, many are cutting costs on trade show architecture. But cutting costs shouldn’t lead to quality materials. Within this blog, we’ll focus on two ways companies can reduce expenditure on event tents and still achieve resounding success with their

July 22, 2013 Flag banners have long been utilized by trade show advertisers as a means to convey a message to a trade show audience. Often, the message must be short and to the point in order to ensure effective promotional appeal. But few companies have mastered the art of a concise branding message. So within this blog, we’ll detail how trade show advertisers can use their flag banners to generate action on behalf of