April 3, 2014 Event success depends upon effective event preparation. Companies must work with all stakeholders during the build-up to event day in order to ensure that everyone is prepared and committed to event success. But for those just about to start designing their first trade show booths, the preparation process can be mysterious and difficult to navigate. Within this blog, we’ll highlight two steps for optimal preparation. Decide on Event Budgets Months in Advance
April 1, 2014 Today’s brand leaders have little trouble in attracting interest for their latest products. The latest releases from the likes of Apple and Nike get pulses racing and tightly hold attention from the moment they enters the public consciousness. But what about smaller brands? How do today’s start-ups overcome the challenges they face in generating interest from their trade show booths? In this blog, we’ll look at how forward-thinking firms can work to
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