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Trade shows are a fantastic way for businesses to showcase their products and services, connect with potential customers, and stay ahead in their industry. However, with fierce competition and the ever-evolving nature of marketing, it’s essential to stand out from the crowd on the trade show floor. One powerful way to do this is by incorporating technology into your trade show display.


In this guide, we’ll explore the different strategies and ideas to help you leverage technology and create a memorable and engaging trade show exhibit.

1. Interactive Touchscreen Displays

One of the most effective ways to engage visitors is by using interactive touchscreen displays. These displays can be customized to provide product information, demos, and interactive games or quizzes. Here’s how to make the most of them:


2. Augmented and Virtual Reality

Augmented Reality (AR) and Virtual Reality (VR) have revolutionized the way brands engage with audiences. Incorporating AR/VR into your trade show display can provide an immersive and memorable experience:


3. LED Screens and Video Walls

Large LED screens and video walls are visually stunning and can deliver impactful messages. Consider the following uses:


4. QR Codes

QR codes provide instant access to online content. You can utilize QR codes in multiple ways:


5. Mobile Apps

Developing a dedicated mobile app for your trade show display can significantly enhance the visitor experience:


6. Gamification

Gamification adds an element of fun and competition to your trade show display. You can use technology to create games and contests, encouraging participation and interaction:


7. Social Media Integration

Leverage social media platforms to expand your reach and engage with a broader audience:


Incorporating technology into your trade show display can elevate your presence, engage attendees, and leave a lasting impression. Whether you choose interactive touchscreens, augmented reality experiences, or social media integration, the key is to blend these technologies seamlessly into your overall booth design.

With over 30 years of trade show experience, partner with Best Displays & Graphics for your next trade show display. Our award-winning booth design team can help you integrate cutting-edge technology to create captivating trade show displays. Whether the project is a quick touch-up to older trade show booths or a completely new design initiative, Best Displays & Graphics is your trusted specialist, seamlessly merging technology with graphic design to meet your trade show needs.

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