Blog

January 7, 2014 The design of trade show booths is the singular most important element in a tradeshow marketing campaign. That initial aesthetic view of the booth is the factor that can separate a company from its competitors at the venue. Therefore, it’s important for organizations to closely review the design characteristics of their display to ensure it resonates with the particular audience for their event. For those with business-to-business events on their future calendar,

January 2, 2014 The majority of the organizations attending large business events are there to promote their brand and achieve sales leads. For those with little experience in the marketing business however, those first few tradeshows can become a difficult challenge. Within this blog, we’ll focus on two methods of generating sales leads by harnessing expert design techniques for exhibit booths. 1)      Beginning the Conversation By choosing the words used on their exhibit displays carefully,

December 31, 2013 Pop-up display products are considered to be one of the flexible marketing solutions for building brand awareness at corporate events. But few firms are truly capitalizing on the benefits that these tools can bring to their company’s marketing campaigns. Often, pop-up displays are simply placed close to the main display area to add information for audiences to review. With the power to transform campaigns, pop-up displays can be tremendously effective when utilized

December 30, 2013 The team is ready for the event. They know their roles as part of the event team and they’re ready to begin promoting the company. But how will they manage the booth set up? For many business events, company reps must set-up their organization’s own trade show booths. The amount of time this process takes could dictate how much time reps have to speak to leads and build their business. This means

December 19, 2013 Today’s corporate leader must consolidate expenditure in order to help their firm balance their budget and compete effectively within their marketplace. But one of the challenges faced by many small businesses is that, sometimes, the most cost-effective promotional tools are not the most effective in terms of their long-term campaign strategies. Oftentimes it’s better for firms to stretch their initial projected budget for an event in order to ensure the right result

December 17, 2013 Companies that have made a recent investment in one of the leading exhibit displays are reticent to spend even more to replace that display. Yet they still must stand out within the marketplace as they seek to compete with their industry rivals. And so firms must find ways to enhance their older display products. In this blog, we’ll highlight two particular products can give firms a competitive advantage in the tradeshow space: