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January 9, 2014 The importance of high performance displays cannot be understated for those attending trade show events in Toronto in 2014. One of the challenges that many such organizations face, however, is creating enough room in the budget to ensure that the purchase doesn’t stall the company’s progress in other areas. Within this blog, we’ll review two tips for companies in Toronto hoping to save money on purchasing trade show displays. 1)      Don’t Simply

January 8, 2014 Investing in tradeshow exhibit booths is a costly venture for many small companies. But it’s an investment that can have lasting rewards. However, with so many other processes for business owners to manage on their organization’s road to industry prominence, they often don’t have a great deal of time to plan their trade show attendance. Within this blog, we’ll highlight two elements that will make the process easier for those creating a

January 7, 2014 The design of trade show booths is the singular most important element in a tradeshow marketing campaign. That initial aesthetic view of the booth is the factor that can separate a company from its competitors at the venue. Therefore, it’s important for organizations to closely review the design characteristics of their display to ensure it resonates with the particular audience for their event. For those with business-to-business events on their future calendar,

January 2, 2014 The majority of the organizations attending large business events are there to promote their brand and achieve sales leads. For those with little experience in the marketing business however, those first few tradeshows can become a difficult challenge. Within this blog, we’ll focus on two methods of generating sales leads by harnessing expert design techniques for exhibit booths. 1)      Beginning the Conversation By choosing the words used on their exhibit displays carefully,

December 31, 2013 Pop-up display products are considered to be one of the flexible marketing solutions for building brand awareness at corporate events. But few firms are truly capitalizing on the benefits that these tools can bring to their company’s marketing campaigns. Often, pop-up displays are simply placed close to the main display area to add information for audiences to review. With the power to transform campaigns, pop-up displays can be tremendously effective when utilized

December 30, 2013 The team is ready for the event. They know their roles as part of the event team and they’re ready to begin promoting the company. But how will they manage the booth set up? For many business events, company reps must set-up their organization’s own trade show booths. The amount of time this process takes could dictate how much time reps have to speak to leads and build their business. This means