January 9, 2014

The importance of high performance displays cannot be understated for those attending trade show events in Toronto in 2014. One of the challenges that many such organizations face, however, is creating enough room in the budget to ensure that the purchase doesn’t stall the company’s progress in other areas. Within this blog, we’ll review two tips for companies in Toronto hoping to save money on purchasing trade show displays.

1)      Don’t Simply Choose the First Product Available

It can be difficult for small business owners to find the time to review the marketplace to find quality trade show displays. But a commitment to comprehensive market analysis is imperative. There are so many styles of trade show display available on the market today. This means that there are various products that may be unsuitable for specific companies. Owners must analyze factors such as display durability and portability in order to achieve full value for their investment in the long-term.

2)      Speak with Experience Trade Show Marketers

Companies can avoid a lot of the pitfalls suffered by their predecessors in the trade show marketplace by speaking with organizations who are experienced in promoting their brand at trade show events. Connect with suppliers, customers and even competitors to find out where they’ve gone wrong in the past and how your brand can avoid those issues in future. It’ll help the company to avoid those costly mistakes!

Investment in trade show architecture is critical to overall marketing success. But resources should be spent wisely in order to ensure lasting performance. Review the previously outlined tips to give your company the advantage over its competition for many years to come.