December 31, 2013
Pop-up display products are considered to be one of the flexible marketing solutions for building brand awareness at corporate events. But few firms are truly capitalizing on the benefits that these tools can bring to their company’s marketing campaigns. Often, pop-up displays are simply placed close to the main display area to add information for audiences to review. With the power to transform campaigns, pop-up displays can be tremendously effective when utilized in the right way. Here are two common mistakes made by companies in designing their pop-up displays.
1) Putting Pop Up Displays Directly in Front of the Trade Show Architecture
Companies must capitalize on their trade show space if they are to achieve ROI for their investment in the latest displays. One of the biggest mistakes companies make is placing their pop-up displays directly in front of the area in which their reps are sitting. Many companies believe this can help direct attention toward pop-up display products. But it often just blocks access to the display area and annoys event attendees
2) Using Small Fonts in the Design
While pop-up displays are designed to be viewed close-up, many companies still use fonts that are too small in their pop-up advertising. That’s because the designs created often look great on a computer screen or a printout. But when placed on the board, fonts can be overshadowed by the size of the display area. Companies should work with design professionals that can offer actual-size printouts of their display before going to the final proofing stages.
Success at trade show events depends upon the effective use of tools such as pop-up displays. This means firms that purchase this high value item must be careful to review the mistakes others have made in the past.