January 2, 2014

The majority of the organizations attending large business events are there to promote their brand and achieve sales leads. For those with little experience in the marketing business however, those first few tradeshows can become a difficult challenge. Within this blog, we’ll focus on two methods of generating sales leads by harnessing expert design techniques for exhibit booths.

1)      Beginning the Conversation

By choosing the words used on their exhibit displays carefully, companies can begin a proactive conversation with their consumer-base. For example, software businesses could ask clients the question “What would you do with 1-hour more a day?” Questions must be vague and promote interest within the reader. By inviting a follow-up question from those in attendance at the event, companies can forge strong dynamic relationships with their clientele. It’s the type of process that enables companies to seamlessly build leads at their events, while generating the type of brand recognition that will empower the organization well into the future.

2)      Use an Industry Talking Point in a Display Sales Pitch

Many industries have controversial subjects. Companies in any industry can capitalize on this type of dynamic by highlighting the argument of one group. Businesses must be sure that the topic doesn’t alienate potentially lucrative clientele. But taking a stand can often help bring attention to an organization, and ensure that brand achieves notoriety in the marketplace.

Strength in branding leads to strength in leads generated. Review the points above to see how your organization can move forward in its lead generation efforts while establishing a professional tradeshow presence.