Blog

January 21, 2014 The BluePrint display has quickly become one of the most popular models of trade show display on the marketplace in recent years. It’s a ubiquitous presence across business events around North America. But how did this trend begin? And what are the reasons behind so many companies now making this high performance solution a key element in their marketing campaigns? Within this post, we’ll look at two reasons companies are now using

January 20, 2014 Quality graphic design work is a clear advantage during a promotional campaign. Specialist designers are able to help brands highlight their quality in a way that connects with audiences. But for those that are new to the marketplace, it can be a challenge to find high quality graphic design companies for trade shows. And so within this blog, we’ll go over how to ensure that the graphic design company chosen is qualified

January 17, 2014 Wise allocation of resources is critical to small companies when promoting their business during their inaugural trade show event. That’s why so many firms are now investing in inexpensive, yet professional marketing architecture such as pop-up displays. Durable and yet flexible, pop-up displays are considered the system of choice for forward-thinking firms across a range of industries. But firms must be careful when considering their spending options. In this post, we’ll focus

January 16, 2014 Making that instant and lasting impression on trade show attendees is a challenging task for those business owners with little understanding on professional design techniques. That’s why many firms are now outsourcing the graphic design work to professionals who can define a brand vision with superior clarity and concision. But in order to select a graphic design specialist, a commitment to industry research is required. In this blog, we’ll look at two

January 14, 2014 Affordable and portable, the banner stand has become a crucial tool to small business owners across the Canadian trade show marketing space for many years. Toronto companies can now make effective use of banner stands to add a sense of flexibility to their marketing work. But in order to truly capitalize on the inherent advantages derived from using banner stands, Toronto firms must also take design best practices into consideration. Within this