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June 6, 2013 With all preparations completed and all reps trained and ready for the big day, companies may feel confident going into their summer trade show events. There are, however, several factors that some may not have considered that can affect attendance at outdoor tents this summer trade show season. And so with that in mind, we’ll discuss two of the leading factors that affect trade show attendance. 1) Weather For some areas of

June 5, 2013 Businesses are now spending thousands of dollars per year marketing their products to audiences across the country. But unless business leaders plan their trade show events carefully, they will not see a strong return on their investment. Within this blog post, we’ll look at two keys to achieving strong attendance at trade show booths. 1)      Promote  Event Weeks in Advance Companies are now connected to their potential customers across broad spectrum of

June 4, 2013 All progressive companies are now taking a proactive approach to online marketing. But one of the great under-utilized areas of online marketing is event promotion. Companies have a great opportunity to utilize social media tools to connect with their Vancouver audiences both before events to make their trade show displays a more valuable investment in the long-term. And so, with that in mind, this blog will focus on two tips for integrating

May 28, 2013 Among the immense amount of competition at outdoor summer events, many small enterprises are now utilizing event flags to ensure their company stands out from the crowd at the event. One key element in the selection and flag integration process design. So, in this blog, we’ll focus on two tips for designing event flags that stand out from the crowd at trade show events 1) Simple Designs Are More Effective While graphic

May 27, 2013 With the season for outdoor business events just beginning, many organizations are now planning their event architecture. This planning stage of the event process is crucial to the overall final result. And within this planning stage, decision-makers must harness the best available resources to ensure that their company’s summer marketing campaigns are successful in the long term. With this blog, we’ll focus on two factors to consider when renting or buying event

May 23, 2013 No matter how much money is invested in trade show architecture, the results derived from event attendance can be diminished by a lack of planning. Company leaders must take time, in the months before trade show events, to review their trade show goals and to build an effective strategy designed to help complete those goals. Large capital returns can be achieved by those Toronto companies who plan their trade show displays effectively.