Blog

May 15, 2013 With the financial investment and the investment in terms of time that go into their first trade show event, small business owners are under pressure to get it right. Before attending the event, there are a number of unique factors to take into consideration. These might be well-known to those with years of experience in the event marketing field. But to new contenders in this competitive environment, understanding these areas can help

May 14, 2013 It might seem like an easy job. The company has a great product. Now the sales reps simply have to attend the event and tell attendees about the advantages of their product. But oftentimes, trade show marketing is not that simple. There are many unique elements of event promotions that owners of growing companies fail to consider. Within this blog, we’ll focus on two of the most common mistakes that companies make

Ma 13, 2013 Organizations across North America are now digging deep into their marketing resources to prepare for summer events. But as the marketing industry evolves, the more expensive techniques are generally not the best methods to employ when trying to ramp up the number of visitors to outdoor tents and other summer event architecture. Within this blog, we’ll focus on two low-cost online marketing methods that companies are now employing to drive a high

May 8, 2013 Pop-up displays continue to be a favorite display style for the growing North American business as they embark on promotional campaigns. There is a multitude of reasons behind their popularity– including their affordability, their portability, and the fact that they can be easily customized by professional design experts at a low cost. However, in order to capitalize on these advantages, companies must use pop-up displays in the right way. And so within

May 6, 2013 With each business event that passes, it can often seem like there are more and more companies within the industry and therefore more and more competition to overcome. This means that organizations hoping to achieve success in driving trade show event attendees to their trade show displays must keep devising creative ideas in terms of their display design. Within this blog, we’ll highlight several ways in which companies can stand out and

May 2, 2013 It often takes months of planning and thousands of dollars for a small business to complete successful trade show event. But even after all that hard work and sacrifice, there is more to be done for those who wish to ensure long-term ROI from their trade show appearance. Long after they have packed their trade show booths and visitors have left the arena, business can use an array of means to effectively