Blog

August 15, 2013 Smaller organization face a number of challenges in capturing the attention of trade show audiences. Firstly, because they’re a smaller organization, they don’t have the brand name to attract visitors through recognition alone. Secondly, they don’t have the budget of the larger organizations. This means that their displays might not be as innovative or noticeable. Within this blog, we’ll analyze two unique methods Toronto companies can utilize within their trade show displays

August 13, 2013 Portable displays are now a highly popular tradeshow tool for growing businesses across North America. These solutions offer two main advantages to today’s exhibitor – as their name suggests, they are highly portable and budget friendly. Within this blog, we’ll focus on two ways in which companies can capitalize on these inherent advantages of using portable displays such as banner stand systems. 1)      Allocating Funds to Other Areas of the Show Budgets

August 12, 2013 The job of ensuring that all personnel are directed carefully during a trade show event is an important one. The organization has set goals and must fine-tune their at-event processes to ensure that those goals are met. Event management professionals are a key ingredient in meeting this objective. Within this blog, we’ll focus on two tips for effective management of personnel at trade show display exhibits. 1)      Give Reps Tools to Complete

August 8, 2013 Banner stands have become a must-have promotional tool for growing companies across North America. One of the reasons behind their popularity is the fact that they’re exceptionally flexible and can be used in a multitude of environments. With that in mind, this blog will focus on how to effectively place banner stands for the most effective engagement with potential customers. 1)      As Part of a POS Display Businesses with store locations often

August 7, 2013 To engage an audience member at a business event takes more than simply high quality graphics and a cutting-edge business. Companies must actively reach out to audience members through their venue representatives. This means that their representatives play a key role in the overall success level of an event. With that in mind, this blog will focus on two methods companies can use to train team members hosting exhibit displays. 1)      Train

August 6, 2013 There’s a broad range of benefits that can be achieved through implementing pop-up displays as part of a full promotional campaign. But many firms don’t consider all the angles during the buying process. This means that they may only be able to secure lesser-quality products that don’t meet their unique campaign requirements. Within this blog, we’ll focus on the two key considerations companies must review when selecting pop-up displays: 1) Size and