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August 12, 2013 The job of ensuring that all personnel are directed carefully during a trade show event is an important one. The organization has set goals and must fine-tune their at-event processes to ensure that those goals are met. Event management professionals are a key ingredient in meeting this objective. Within this blog, we’ll focus on two tips for effective management of personnel at trade show display exhibits. 1)      Give Reps Tools to Complete

August 8, 2013 Banner stands have become a must-have promotional tool for growing companies across North America. One of the reasons behind their popularity is the fact that they’re exceptionally flexible and can be used in a multitude of environments. With that in mind, this blog will focus on how to effectively place banner stands for the most effective engagement with potential customers. 1)      As Part of a POS Display Businesses with store locations often

August 7, 2013 To engage an audience member at a business event takes more than simply high quality graphics and a cutting-edge business. Companies must actively reach out to audience members through their venue representatives. This means that their representatives play a key role in the overall success level of an event. With that in mind, this blog will focus on two methods companies can use to train team members hosting exhibit displays. 1)      Train

August 6, 2013 There’s a broad range of benefits that can be achieved through implementing pop-up displays as part of a full promotional campaign. But many firms don’t consider all the angles during the buying process. This means that they may only be able to secure lesser-quality products that don’t meet their unique campaign requirements. Within this blog, we’ll focus on the two key considerations companies must review when selecting pop-up displays: 1) Size and

August 2, 2013 Making that lasting impression at trade show events begins with the design of trade show displays. Companies require designs that will help them to evoke a professional image while appealing to new customers during their trade shows. This means that they must connect with professional organizations that will help them to build high quality graphics that blend with their current branding. Within this blog, we’ll take a look at two key considerations

August 1, 2013 It might take years of practice to understand the rules and regulations surrounding the trade show industry. But firms must quickly adopt the best-practices of the top performers in order to match them in the hopes of one-day superseding them. With planning becoming an increasingly important element in the trade show process, this blog will focus on the two biggest mistakes small firms make when planning the use of display stands at