Blog
A Quick Guide to Crafting Engaging Trade Show Booth Designs
April 16, 2015 The trade show environment is often very busy. It can be difficult for even the largest of brands to rise above the noise and engage event attendees with their trade show booth designs. But effective promotions can be achieved by those companies that understand the key concepts behind professional and response-driven design work. Within this blog, our expert designers provide a quick guide to crafting engaging trade show booth designs.
The Many Benefits of Using Turn-Key Solutions for All Your Trade Show Needs
April 14, 2015 If you are unfamiliar with the basic definition of a “turn-key” solution or a “turn-key project” the concept is actually quite simple. In 1984 a turn-key contract was described by Duncan Wallace, as “a contract where the essential design emanates from, or is supplied by, the Contractor and not the owner so that the legal responsibility for the design, suitability, and performance of the work after completion will be made to rest…
3 Factors Canada-based Companies Must Consider When Renting Trade Show Displays
April 9, 2015 Companies across Canada are now choosing to rent their trade show displays for their upcoming business conferences. The rental option provides organizations with a cost-effective means of promotion and ensures there’s extra room in the budget for other marketing campaign objectives. But before making their decision a rental product, company decision makers must learn more on the marketplace. In this blog, we’ll review three factors to consider before renting trade show displays.
The Two Advantages of Having Banner Stands with Video Systems
April 7, 2015 Video technology can be used to great effect at trade shows. It can help organizations engage event attendees and offer a simple way of conveying complex branding messages. Companies that integrate high quality video systems with their banner stands can maximize the impact of their displays and guarantee strong responses from their trade show audiences. In this blog, we’ll highlight two further advantages of using video systems with trade show banner stands.
How Companies in Toronto Can Get the Sales Conversation Started at their Trade Show Booths
April 2, 2015 Trade shows are an unrivaled opportunity to promote a brand and invite interest from motivated clientele from across the industry. But in investing in trade show booths, Toronto companies must also train their sales team members to follow specific techniques to master the sales conversation. Having the best trade show booth at the event is important. But well-rehearsed, effective, sales team members are crucial to event success. In this blog, we’ll focus
3 Keys to Safely Transporting Pop Up Displays
March 31, 2015 Pop up displays are exceptionally popular due to their versatility and their lightweight portability. But companies can only achieve the benefits of these high performance systems if they understand how to safely take them from one event to another across the country. And so within this blog, we’ll provide an outline of the three keys to safely transporting pop up displays during a country-wide marketing campaign.