August 8, 2013

Banner stands have become a must-have promotional tool for growing companies across North America. One of the reasons behind their popularity is the fact that they’re exceptionally flexible and can be used in a multitude of environments. With that in mind, this blog will focus on how to effectively place banner stands for the most effective engagement with potential customers.

1)      As Part of a POS Display

Businesses with store locations often use banner stands to drive customers towards their point of sale areas. These displays are most effectively used when they’re offering a type of promotion that shoppers can consider while in line and capitalize upon when they arrive at the cash register. It’s imperative for such a placement to be effective that it’s designed to be viewed from a close distance and to be simple and quick to read. Point of sale signs have been shown to increase sales figures for companies that utilize them correctly.

2)      Surrounding a Presentation Area

Event presentations are usually well-attended as they provide audience members with a form of educational entertainment during a trade show event. Companies should capitalize on the popularity of presentation-style events by placing their banner stands at either side of the speaker during their presentation. This will keep audience members focused on the company’s branding for a prolonged period of time.

Banner stands are a highly flexibility and cost-effective marketing tool. When used effectively, they can help organizations drive great levels traffic to their branding materials. Review your market options and see how these tools can help your firm achieve strong future growth.