Blog

December 3, 2013 Understanding the marketplace enables companies to make the right decision to move forward for their brand. But most companies only have experience dealing with their particular industry. The design industry is exceptionally complex and companies waste millions each year on in-house promotional design work that simply doesn’t capture the adequate amount of market attention. Within this blog, we’ll focus on two reasons companies must outsource their trade show designs to the professionals.

November 28, 2013 It’s common for growing companies to make mistakes when building their brand. But such mistakes, when made at public events such as trade shows, can have a lasting effect on the brand’s credibility. And so it’s imperative to research common issues beforehand and resolve those issues to prevent making the same mistakes as predecessors within the trade show marketplace. Within this blog, we’ll highlight two common mistakes organizations make when planning their

November 26, 2013 As a cost-effective tool for capturing audience attention at business events, banner stands are highly popular. But many companies are not fully capitalizing on the inherent advantages offered by these flexible tools, after the event is complete. Within this blog, we’ll focus on two post-event uses for banner stands. 1)      Utilize Stands At Business Seminars Seminar events are popular for meeting fellow professionals and building networking databases. Companies can utilize their banner

November 25, 2013 It’s an investment that can have a lasting positive affect on the promotional success of growing companies. But one of the challenges start-ups face when purchasing trade show exhibits is that they don’t have the experience to ensure strong value for their expenditure. And so many companies risk losing thousands of dollars by not fully capitalizing on their display purchases. Within this blog, we’ll outline two methods today’s industry leaders are utilizing

November 21, 2013 The success of organizations at trade show events often comes down to their ability to make a connection with the event audience. And there are few better ways to make a lasting connection to an event audience than through the use of graphic design. One of the many challenges that organizations face in creating eye-catching graphic design for events they are often limited in terms of resources. So within this blog, we’ll

November 20, 2013 An understanding of event marketing is crucial for high level returns when attending trade shows across the country. Even more important is the trade show booth displays companies utilize as part of their promotional campaigns. As the battle for event attention becomes ever-more competitive, growing companies face newer and more difficult challenges. Within this blog, we’ll highlight two of those challenges and analyze ways in which they can be overcome. 1)      Larger