Blog

December 5, 2013 Banners stands are the cost-effective choice for the growing company beginning a promotional campaign. One of the leading reasons behind their use at trade show events is that they are designed to have a consolidate footprint, and enable small firms to reduce the amount of space their display take-up, in environments where there is little room to maneuver. Within this blog, we’ll highlight two ways in which banner stands can help firms

December 4, 2013 Many companies continually focus on online media to drive interest within their trade show attendance at an upcoming event. But one of the challenges they face is that the majority of people in their local marketplace are not reviewing one particular site or another. This means it can be difficult for small companies to harness online tools within their marketing campaigns. It also means that traditional media represents the best available option

December 3, 2013 Understanding the marketplace enables companies to make the right decision to move forward for their brand. But most companies only have experience dealing with their particular industry. The design industry is exceptionally complex and companies waste millions each year on in-house promotional design work that simply doesn’t capture the adequate amount of market attention. Within this blog, we’ll focus on two reasons companies must outsource their trade show designs to the professionals.

November 28, 2013 It’s common for growing companies to make mistakes when building their brand. But such mistakes, when made at public events such as trade shows, can have a lasting effect on the brand’s credibility. And so it’s imperative to research common issues beforehand and resolve those issues to prevent making the same mistakes as predecessors within the trade show marketplace. Within this blog, we’ll highlight two common mistakes organizations make when planning their

November 26, 2013 As a cost-effective tool for capturing audience attention at business events, banner stands are highly popular. But many companies are not fully capitalizing on the inherent advantages offered by these flexible tools, after the event is complete. Within this blog, we’ll focus on two post-event uses for banner stands. 1)      Utilize Stands At Business Seminars Seminar events are popular for meeting fellow professionals and building networking databases. Companies can utilize their banner

November 25, 2013 It’s an investment that can have a lasting positive affect on the promotional success of growing companies. But one of the challenges start-ups face when purchasing trade show exhibits is that they don’t have the experience to ensure strong value for their expenditure. And so many companies risk losing thousands of dollars by not fully capitalizing on their display purchases. Within this blog, we’ll outline two methods today’s industry leaders are utilizing