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February 5, 2013 The trade show event has been completed and your work at the trade show booth is now in the past. The question is:  Is your organization able to capitalize on its at-event work during the post-event phase of promotional campaigns? Within this post, we’ll examine two keys areas for successful post-event promotional work with the objective of helping business leaders drive home their success at trade show events by capitalizing on leads

January 31, 2013 Leaders of up-and-coming organizations understand that they must capitalize on their promotional campaign spending in order to drive core interest within their product. But along the way, less experienced professionals make mistakes that can sometimes have expensive and lasting consequences for their brand’s appeal. With that in mind, this blog will focus on the top two mistakes companies make with their trade show displays. 1)      Poor Pre Event Planning The leading reason

January 29, 2013 No matter whether it’s a large organization with millions of customers worldwide or a growing local company that is just beginning to ramp up its promotional campaigns, businesses are always looking to reduce expenditure in order to improve profit margins. This means that when they’re looking for trade show architecture to highlight the company brand, they must choose items that not only offer professional brand appeal but allow the company to generate

January 24, 2013 Brand design is one of the key elements involved in the building of a noted organization. To drive consumer attention and gain a strong interest in their business, company leaders must utilize branding design to optimal effect. This is especially important for growing companies that must compete with more dominant industry organizations to ensure market growth in the long term. With that in mind, this blog will focus on two keys to

January 22, 2013 There is little point spending thousands of dollars on event fees and trade show architecture without putting full effort into ensuring that the event is a success in terms of the company’s promotional needs. For modern organizations to achieve a great ROI in their trade show events, they must ensure that their booth is well attended and that many leads are procured for the company’s sales team. With that in mind, we’ll

January 17, 2013 Display design is one of the foremost considerations when building a trade show display. Few companies can succeed with their trade show event marketing when their displays don’t meet the required standard in terms of aesthetics. It’s therefore important that companies planning on establishing a trade show presence first review the factors involved in professionals trade show display design. With that in mind, here are two tips to considering during the designing