Blog

February 12, 2013 The new generation of company leaders is social media savvy. For older business leaders this can put their companies at a disadvantage when building up to an important business event where they will be hosting trade show booths. Without making this crucial business tool a key part of their event planning armoury, companies will fall behind their more proactive competitors. Within this blog, we’ll focus on two of the advantages of integrating

February 7, 2013 Consolidating expenditure is a key consideration for the modern growing company. This is especially true of areas such as marketing, which is a smaller imperative during the initial growth of an organization as the brand develops. For this companies that are trying to make their name in the industry by hosting displays at trade show events must reduce their costs when it comes to trade show architecture. Within this blog, we’ll focus

February 5, 2013 The trade show event has been completed and your work at the trade show booth is now in the past. The question is:  Is your organization able to capitalize on its at-event work during the post-event phase of promotional campaigns? Within this post, we’ll examine two keys areas for successful post-event promotional work with the objective of helping business leaders drive home their success at trade show events by capitalizing on leads

January 31, 2013 Leaders of up-and-coming organizations understand that they must capitalize on their promotional campaign spending in order to drive core interest within their product. But along the way, less experienced professionals make mistakes that can sometimes have expensive and lasting consequences for their brand’s appeal. With that in mind, this blog will focus on the top two mistakes companies make with their trade show displays. 1)      Poor Pre Event Planning The leading reason

January 29, 2013 No matter whether it’s a large organization with millions of customers worldwide or a growing local company that is just beginning to ramp up its promotional campaigns, businesses are always looking to reduce expenditure in order to improve profit margins. This means that when they’re looking for trade show architecture to highlight the company brand, they must choose items that not only offer professional brand appeal but allow the company to generate

January 24, 2013 Brand design is one of the key elements involved in the building of a noted organization. To drive consumer attention and gain a strong interest in their business, company leaders must utilize branding design to optimal effect. This is especially important for growing companies that must compete with more dominant industry organizations to ensure market growth in the long term. With that in mind, this blog will focus on two keys to