May 21, 2013

As companies review their options for summer trade show architecture, many accessories are being considered. Whether they select unique flooring material or weather-resistant canopies, there is a number of great options for those ramping up summer marketing campaigns. One unique promotional item for summer events is outdoor flags. These items have become ever-more popular in recent years as they are a cost-effective way to promote brand products. Within this blog, we’ll focus on two methods of making effective use of outdoor flags for summer trade show events.

1) To Improve Brand Visibility

One of the key issues that many small companies have at busy outdoor events is that their event architecture is overshadowed by those with greater resources. Companies can use event flags to place company branding at a high point in the air to ensure great visibility throughout the tradeshow venue. It’s imperative to first confirm height restrictions with event organizers before the event begins. In addition, companies using such a technique should also confirm the integrity of flag poles and surrounding architecture before deploying high flags across their outdoor display area.

2) To Welcome Visitors At Event Entry Points

Oftentimes, tradeshow marketers may be surprised to learn that there are no restrictions in terms of branding material placement. Even with restrictions in place, priority placement can be achieved by various means. Placing branding flags at venue entry points puts companies foremost in the mind of the event visitor. This can improve display visitor rates and be a great way to meet lead-generation objectives for outdoor marketing campaigns.

By capitalizing on the investment of event flags, companies can secure a strong return on investment for their summer events. The key is to understand the unique parameters put in place by event organizers and ensure that company branding is seen by as many attendees as possible.