Blog

October 22, 2013 The need to consolidate costs and reap maximum benefit from their first trade show events are two of the primary reasons companies in Toronto are now utilizing pop-up displays en masse. But those that are new to the trade show industry often don’t know what type of pop-up display would best meet their firm’s unique branding demands. Within this blog, we’ll help streamline the purchase process by outlining two questions to ask

October 18, 2013 Pop-up display products act as the ideal backdrop to a trade show display. But many firms struggle with how to utilize pop-up displays effectively, thereby limiting the value of their investment. Within this blog, we’ll highlight two of the methods today’s business leaders are utilizing in order to capitalize on their expenditure on pop-up displays. 1) Utilize Pop Up Displays for Short-Distance Business Presentations One of the advantages of traditional pop-up displays

October 17, 2013 The aesthetic appeal of a trade show display can be the defining factor in whether a company achieves a successful business event. But few organizations truly have a grasp on the fundamentals of professional trade show display design. Within this blog, we’ll focus on two critical factors that companies must consider when designing their trade show displays. 1)      The Three Second Rule Does the display communicate its message within three seconds of

October 15, 2013 We’ve all been in a new environment before where we’ve made a mistake. It happens to every new professional when starting their own business. But for those who are proactive enough to research the field, it’s important to know what NOT to do when attending industry marketing events. Within this blog, we’ll highlight two of the most common mistakes that new professionals make when designing their trade show booths. 1)      Don’t Overcrowd

October 10, 2013 Firms across the country are currently setting up their winter 2013 promotional campaigns. While there is a multitude of campaign elements to consider, including training staff, purchasing architecture, and booking venues, companies should focus heavily on event promotion. Only by utilizing online marketing tools effectively can companies ensure that their event will be well attended on the day itself. So within this blog, we’ll focus on two tips for using online marketing

October 9, 2013 Trade show events act as a company’s brand show piece. It’s the marketing team’s opportunity to show both customers and future customers that the firm is on the cutting-edge of their field. But oftentimes, firms become limited in their approach by their need to follow rigid ideas on trade show booth design. Within this blog, we’ll focus on two custom booth display additions that will add true value to a firm’s campaigns