November 19, 2013 Businesses are continually analyzing their available options when it comes to the best trade show displays on the marketplace. This comprehensive research is often crucial to event success. However, it’s not the only component of a highly profitable trade show appearance. Within this blog, we’ll focus on two pre-event activities that companies can utilize can enhance the value of their investment in trade show displays. 1)      Advertise Event Details Online A company

November 14, 2013 Today’s growing firms are now seeking promotional solutions that will help them to consolidate marketing expenditure while expanding their brand across the marketplace. In order to save on expenditures, rental banner stands are now considered the requisite choice for the thrifty brand promoter. However, companies sometimes find that those rental products don’t meet the standard required come event day. Within this blog, we’ll go over two tips to ensure that those one-day-only

November 12, 2013 Companies must consider each element of their trade show displays before they set them up at their next event. Newer business owners may find that there are using some elements that are actively preventing the company from achieving its event marketing objectives. Within this blog, we’ll look at two common display additions to trade show displays that prevent full campaign success. 1)      Bright Colouring within Displays Within professional event environments, the use

November 11, 2013 Companies are under ever-greater pressure to secure strong results from their event marketing campaigns. This pressure means that marketers must consider new and innovative avenues to secure that crucial level of revenue growth from their trade show campaigns. Psychology is instrumental to campaign performance. And so within this blog, we’ll highlight two ways in which companies can incorporate psychology-based techniques into their trade show display design. 1)      Utilize Reciprocity and Give Event

November 7, 2013 The build-up to a trade show event can be an exciting and busy time for any organization. There are many different elements to consider and it’s often easy to forget some of the most important processes along the way. Within this blog, we’ll highlight two common processes that many firms continually forget when they’re planning their trade show booth. 1) Training Representatives Reps must be trained to understand what’s expected of them