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April 3, 2014 Event success depends upon effective event preparation. Companies must work with all stakeholders during the build-up to event day in order to ensure that everyone is prepared and committed to event success. But for those just about to start designing their first trade show booths, the preparation process can be mysterious and difficult to navigate. Within this blog, we’ll highlight two steps for optimal preparation. Decide on Event Budgets Months in Advance

April 2, 2014 With the advances being made in the event marketing industry in recent years, there are many options for business owners to choose from in selecting their overall booth display system. One of the challenges that owners have in designing their booth is analyzing which display products are well suited to their requirements and which are best left to others. In this blog, we’ll review two questions that a company must ask before

April 1, 2014 Today’s brand leaders have little trouble in attracting interest for their latest products. The latest releases from the likes of Apple and Nike get pulses racing and tightly hold attention from the moment they enters the public consciousness. But what about smaller brands? How do today’s start-ups overcome the challenges they face in generating interest from their trade show booths? In this blog, we’ll look at how forward-thinking firms can work to

March 27, 2014 If you’re the owner of a small business, you know that it’s important to make the maximum impact at the lowest cost at your next trade show event. But for the majority of companies, it can be difficult to find that elusive product that ensures a lasting event impact. Now, however, a few organizations are beginning to recognize the utility that pop-up displays can add to trade show marketing campaigns. In this

March 25, 2014 With the government incentives available to businesses that take an environmentally ethical approach to their promotional campaigns, it’s no wonder so many Canadian companies are now reviewing their environmental practices. For those hoping to reduce their ecological impact and achieve greater workflow efficiency when hosting trade show displays, this blog will go over the methods to use to help ensure your organization is environmentally friendly and forward-thinking. Focus on Digital Lead Generation