Blog

July 16, 2014 The path to creating that ideal trade show booth design can only be navigated by those who understand how to communicate with specialists along the way. Learning the correct techniques to working with those who have design skill is a pre-requisite for long-term trade show success. And so in this blog, we’ll focus on three questions that company leaders must ask specialists when refining their trade show booth designs. 1) What is

July 15, 2014 On-site safety should be a foremost concern for any business with staff attending a trade show event. With the large equipment and heavy components involved in setting up and dismantling trade show booth items, it’s important that representatives understand the risks involved and have a plan in-place for mitigating those risks. Here, we’ll look at how event reps can ensure their own personal safety and how companies can oversee a secure and

July 3, 2014 The portability and the cost-effectiveness of retractable banner stands make the systems the ideal choice for growing companies that are intent on making an impression at their business events. But one of the leading problems many companies are facing is that their retractable banner stands are going unnoticed by attendees. With that thought in mind, here we highlight two mistakes companies make when in the placement of their retractable banner stands. 1.

July 2, 2014 After years of growth, some companies might find that their operations are ailing due to reduced market share or a limited number of customers. Most companies face this type of challenge at some point in their operational history. It’s important to find resources to help resolve this type of challenge. As an example, trade shows are the ideal environment in which to re-launch company marketing campaigns. In this blog, we’ll highlight how