Blog

June 17, 2014 When a company invests a large amount of their marketing budget in a trade show display, it’s imperative that the display they’ve chosen holds its value over time. Some Toronto companies find that their chosen system quickly loses its appeal, as cracks and tears appear over time. It’s an issue that prevents companies from achieving optimal value from their display products. In this blog, we’ll outline a few tips to help ensure

June 11, 2014 The planning element of the run up to a trade show event is all important. Every step in the planning process plays a crucial role to securing exceptional returns from the event. The ordering of trade show booths is one of the leading elements for companies to consider as they move towards event day. Oftentimes, business leaders have so many different projects on their plate that they make simple mistakes in their

June 10, 2014 The goal of any company attending a trade show event is to capture attention for their brand. Whether it’s a small local operation or a multinational company, brand enhancement is a crucial element in trade show marketing. A company’s display is one of the leading tools to ensure that brand enhancement. But unfortunately, most companies don’t put enough thought into their display architecture. This limits attendee response during the event and wastes