Blog

March 26, 2013 Outdoor events are often the ideal arena for companies to promote their new products and services during the heat of the summer. However, outdoor promotional events involve unique challenges that companies used to the confines of the tradeshow halls and exhibition venues might not have encountered. So within this blog, we’ll focus on the two outdoor display materials, tents, and flags, which organizations can utilize to drive successful brand growth during outdoor

March 20, 2013 Companies spend a large amount of their marketing budget on trade show materials such as booth architecture. With that in mind, it’s imperative to ensure that their budget is allocated in the right way. Leaders at growing businesses will always make mistakes on their way to the top, but understanding some of the more common mistakes could help companies avoid potential pitfalls. With that in mind, here are two of the top

March 18, 2013 Colour can communicate many different things at once to an audience at a trade show event. For companies that are looking to evoke a more modern appeal with their architecture, brighter colours may be used. Classical designs might include a more limited palette of darker colour selections. Researchers have found that each colour has a different effect on an audience. And so within this blog, we’ll delve further into that research and

March 13, 2013 Pop-up displays are one of the most effective means of communication at trade show events. Companies ranging from small local area businesses to large multinational corporations are now integrating pop-up displays within their event architecture. For companies considering this style of display option, it’s important to know which displays are the most suitable. With that in mind, in this post, we’ll focus on the two keys to purchasing the industry’s best pop-up

March 11, 2013 Trade shows are often busy, loud and generally a difficult environment in which to stand out. But by adopting specific strategies, companies can capture the attention of onlookers at business events and ensure that their business remains in the spotlight throughout. Within this blog, we’ll focus on a couple of ways in which the modern company can drive traffic toward their trade show booths with great success. 1)      Optimal Planning Today’s technology

March 6, 2013 With hundreds of companies all competing at one venue for the attention of trade show audiences, growing companies must ensure that their trade show displays are innovative, fresh and engaging. There are numerous ways to attract attention at an industry event, but to capture the imagination and to help make a connection with audiences, companies must be unique. With this article, we’ll focus on two cost-effective methods for improving audience response to