Blog

March 18, 2013 Colour can communicate many different things at once to an audience at a trade show event. For companies that are looking to evoke a more modern appeal with their architecture, brighter colours may be used. Classical designs might include a more limited palette of darker colour selections. Researchers have found that each colour has a different effect on an audience. And so within this blog, we’ll delve further into that research and

March 13, 2013 Pop-up displays are one of the most effective means of communication at trade show events. Companies ranging from small local area businesses to large multinational corporations are now integrating pop-up displays within their event architecture. For companies considering this style of display option, it’s important to know which displays are the most suitable. With that in mind, in this post, we’ll focus on the two keys to purchasing the industry’s best pop-up

March 11, 2013 Trade shows are often busy, loud and generally a difficult environment in which to stand out. But by adopting specific strategies, companies can capture the attention of onlookers at business events and ensure that their business remains in the spotlight throughout. Within this blog, we’ll focus on a couple of ways in which the modern company can drive traffic toward their trade show booths with great success. 1)      Optimal Planning Today’s technology

March 6, 2013 With hundreds of companies all competing at one venue for the attention of trade show audiences, growing companies must ensure that their trade show displays are innovative, fresh and engaging. There are numerous ways to attract attention at an industry event, but to capture the imagination and to help make a connection with audiences, companies must be unique. With this article, we’ll focus on two cost-effective methods for improving audience response to

March 4, 2013 Banner stands are exceptionally popular items for companies promoting their products and services at trade show events across North America. These cost-effective, flexible systems continue to evolve as the technology behind trade show displays is refined. In order to truly capitalize on the inherent advantages that banner stands bring to promotional campaigns, however, companies must ensure that their displays are designed optimally. So within this post, we’ll focus on two tips doe

February 27, 2013 Business leaders are continually looking to take the optimal approach to event marketing. This has led many to try numerous types of event architecture to see which style suits their company’s needs best. But what some are finding is that pop-up displays are one of the leading systems for the promotional requirements of the growing North American business. Within this post, we’ll review the two keys to capitalizing on the inherent advantages