June 20, 2013 A large percentage of a business’s marketing expenditures are spent on event promotions. Therefore, this expense must be allocated in a way that optimizes the response companies receive from their trade show audience. Within this blog, we’ll look at two tools that companies can use to improve their trade show displays during the summer events. 1) Vibrant HD Displays Bring Character to Trade Show Architecture Visitors to trade show events are often […]
June 19, 2013 There are many decisions that must be made before a summer trade show event. There’s the process of selecting personnel to attend the tent. There are decisions to be made about the type of event architecture required. There are also important choices to be made about the type of brand messaging to be used. Choosing the correct event flags is pertinent in both the areas of messaging and event architecture. So within [...]
June 18, 2013 Consolidating expenditure is the objective of all companies, from the small local start-up to the large international enterprise. However, while maintaining cost consolidation objectives, companies must still remain wholly committed to their promotional campaigns. With that in mind, in this blog we’ll focus on two tips to save money while integrating top level banner stands into trade show architecture. 1) Select Durable Hardware There are multiple banner stands available on the market. […]
June 12, 2013 Display stands are an effective form of visual promotion for companies attending trade shows across the US and Canada. But only by understanding specific design elements can business owners truly gain a return on their architecture investment. With that in mind, in this blog post we’ll focus on two design tips designed to capture the attention of a group of professionals at industry events. 1) Creating an Open Space Enables Audience Comfort […]
June 11, 2013 At an outdoor event this summer, companies may only have two seconds to capture the attention of passing audience members. Within these two seconds, they must make an impression and one of the leading ways of making a quick impression is through the use of enticing imagery. The optimal design of outdoor flags and other architecture is one of the key factors behind successful trade show appearances. Within this blog, we’ll offer [...]
