September 27, 2016 – Branding is a critical element of the trade show booth design process. Without effective branding, companies cannot communicate effectively with their clients across the trade show floor. To help prevent the mistakes others have made in this process, in this blog post we’ll highlight common mistakes companies make when branding their displays. Not Considering Current Products In trying to make an instant impression on their trade show audiences, companies often choose

September 20, 2016 – When you’re at a trade show, surrounded by dozens (or hundreds) of booths, each doing their best to entice visitors, you have to be creative in order to stand out! There’s really no way to over-state how chaotic a really big exposition can be, especially one with relatively few restrictions on lights and sound systems within booths. It truly is a fight to draw enough attention to yourself, since of course,

September 15, 2016 – A trade show display can be a significant investment. It requires the company to place a number of resources behind the project and to ensure they have a clear understanding on the benefits the display can offer within their campaigns. To help companies maximize their return on investment in trade show displays, our experts offer five questions to ask during the buying phase. What is the Reputation of the Supplier? It’s