Two Tips for Training Staff at Trade Show Booths
September 18, 2014 In Canada, like the rest of the globe, trade show booths continue to help organizations maximize the appeal of their branding campaigns. But while most companies use these tools to ensure lasting return on campaign investment, many are still struggling when it comes to staff event performance. Trade show staff must understand the best practices for interacting with audiences. Without an optimally trained staff, even the most lavish investment in trade show