January 8, 2014 Investing in tradeshow exhibit booths is a costly venture for many small companies. But it’s an investment that can have lasting rewards. However, with so many other processes for business owners to manage on their organization’s road to industry prominence, they often don’t have a great deal of time to plan their trade show attendance. Within this blog, we’ll highlight two elements that will make the process easier for those creating a

January 7, 2014 The design of trade show booths is the singular most important element in a tradeshow marketing campaign. That initial aesthetic view of the booth is the factor that can separate a company from its competitors at the venue. Therefore, it’s important for organizations to closely review the design characteristics of their display to ensure it resonates with the particular audience for their event. For those with business-to-business events on their future calendar,

January 2, 2014 The majority of the organizations attending large business events are there to promote their brand and achieve sales leads. For those with little experience in the marketing business however, those first few tradeshows can become a difficult challenge. Within this blog, we’ll focus on two methods of generating sales leads by harnessing expert design techniques for exhibit booths. 1)      Beginning the Conversation By choosing the words used on their exhibit displays carefully,