October 17, 2013 The aesthetic appeal of a trade show display can be the defining factor in whether a company achieves a successful business event. But few organizations truly have a grasp on the fundamentals of professional trade show display design. Within this blog, we’ll focus on two critical factors that companies must consider when designing their trade show displays. 1) The Three Second Rule Does the display communicate its message within three seconds of
October 15, 2013 We’ve all been in a new environment before where we’ve made a mistake. It happens to every new professional when starting their own business. But for those who are proactive enough to research the field, it’s important to know what NOT to do when attending industry marketing events. Within this blog, we’ll highlight two of the most common mistakes that new professionals make when designing their trade show booths. 1) Don’t Overcrowd
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