August 30, 2013 Pop-up displays are designed to provide small, growing companies with a portable solution that will help them to effectively promote their brand to large trade show audiences. But few companies are adept to get the most value for their investment in pop-up displays. With that in mind, this post will focus on two methods for ensuring a strong ROI by capitalizing on the advantage offered by the latest pop display systems. 1)

August 29, 2013 Canadian marketers work long hours in order to create concepts that will help their company to effectively brand themselves in front of trade show audiences across the country. Whether its creating a new logo for  trade show displays in a Canada venue or choosing a colour scheme that will match their existing branding, it’s imperative for concepts to be based on industry-wide best practices. So, within this blog, we’ll focus on two

August 27, 2013 Growing companies must be proactive in their marketing campaigns if they are to generate a large enough audience in order to succeed in the long-term. While many firms take a passive approach to trade shows and simply wait for audience members to approach their trade show exhibits, this often isn’t enough to capture a large amount of leads. Within this blog, we’ll focus on two tips for the proactive marketer promoting their

August 22, 2013 It’s the organization’s inaugural business event. The invitation has been confirmed and the business is all ready to promote their brand. But what does the beginner trade show attendee need to know before their first event begins? Within this blog, we’ll focus on two key elements that companies might not consider when hosting booths at their first trade show event. 1)      Timing The timing of each process to take place on event

August 21, 2013 Trade shows act as the ideal way for the modern organization to increase brand exposure. But many firms still struggle to with over-spending on trade show campaigns. So within blog we’ll focus on two methods growing companies can utilize to reduce their expenditure on future trade show exhibits. 1)      Reduce Use of Paper Products Many firms are now going paperless as a way to maintain a commitment to the natural environment. But