Two Tips for Ensuring that Pop-up Displays Remain in Optimal Condition
March 28, 2013 As one of the most popular styles of display, pop-up displays are used across thousands of trade shows each year. However, the popularity of the display unit means that many events feature pop-up displays that aren’t quite at their peak, after years of use and less than rigid maintenance. To ensure growing organizations capitalize on their investment in pop-up display products, we’ll focus on two tips for maintaining pop-up displays for use [...]Two Keys to Choosing Tents and Flags for Outdoor Marketing Events
March 26, 2013 Outdoor events are often the ideal arena for companies to promote their new products and services during the heat of the summer. However, outdoor promotional events involve unique challenges that companies used to the confines of the tradeshow halls and exhibition venues might not have encountered. So within this blog, we’ll focus on the two outdoor display materials, tents, and flags, which organizations can utilize to drive successful brand growth during outdoor [...]Top Two Trade Show Booth Mistakes Made by Growing Companies
March 20, 2013 Companies spend a large amount of their marketing budget on trade show materials such as booth architecture. With that in mind, it’s imperative to ensure that their budget is allocated in the right way. Leaders at growing businesses will always make mistakes on their way to the top, but understanding some of the more common mistakes could help companies avoid potential pitfalls. With that in mind, here are two of the top [...]Two Tips for Effectively Using Colour to Define Banner Stands
March 18, 2013 Colour can communicate many different things at once to an audience at a trade show event. For companies that are looking to evoke a more modern appeal with their architecture, brighter colours may be used. Classical designs might include a more limited palette of darker colour selections. Researchers have found that each colour has a different effect on an audience. And so within this blog, we’ll delve further into that research and […]