July 17, 2014 Using trade show booths as a tool to market products is a process that businesses have utilized for generations. But oftentimes, smaller companies that are new to event marketing have trouble carrying their campaign and campaign objectives over into the trade show environment. They depend upon expert knowledge to ensure they’re not wasting their investment within the latest trade show booths. And so within this post, we’ll review how to professionally integrate […]
July 16, 2014 The path to creating that ideal trade show booth design can only be navigated by those who understand how to communicate with specialists along the way. Learning the correct techniques to working with those who have design skill is a pre-requisite for long-term trade show success. And so in this blog, we’ll focus on three questions that company leaders must ask specialists when refining their trade show booth designs. 1) What is […]
July 15, 2014 On-site safety should be a foremost concern for any business with staff attending a trade show event. With the large equipment and heavy components involved in setting up and dismantling trade show booth items, it’s important that representatives understand the risks involved and have a plan in-place for mitigating those risks. Here, we’ll look at how event reps can ensure their own personal safety and how companies can oversee a secure and […]
July 10, 2014 When it comes to design, there can be no doubt about the fact that creativity truly reigns supreme. Transforming a ‘business’ into a ‘brand’ requires not just a knack for creativity and an eye for perfection, but also a thorough understanding of the industry specifics and market trends. Trade shows and conferences are the ideal medium to interact with clients and display your brand personality to the crowd with a resounding edge. […]
July 3, 2014 The portability and the cost-effectiveness of retractable banner stands make the systems the ideal choice for growing companies that are intent on making an impression at their business events. But one of the leading problems many companies are facing is that their retractable banner stands are going unnoticed by attendees. With that thought in mind, here we highlight two mistakes companies make when in the placement of their retractable banner stands. 1. […]
