June 27, 2013 The warmer weather has finally arrived and for businesses across Canada, this means the beginning of the summer trade show season. With all their event personnel trained and ready to generate leads for their company, and all event architecture in place, company leaders must now focus on unique ways to bring attendees to their event tents during the outdoor event. Within this blog, we’ll focus on two distinct ideas. 1) Unique Summer-Style

June 26, 2013 Pop-up displays are a common sight at industry events across the country. These affordable, flexible solutions are seamlessly added to any existing display and this functional flexibility means that they’ve become a popular item for all types of marketing campaigns. For those companies struggling to find new ways to utilize pop-up displays, architecture additions might be required. Within this blog, we’ll focus on two additions that can help pop-up displays shine at

June 25, 2013 Flag banners placed high above an event architecture area offer companies an exceptional opportunity to have their brand messages seen by event audiences. But without articulating the right message, the branding material could be a lost investment. Within this blog, we’ll review two tips to help growing companies define their brand messages using flag banners at outdoor events. 1) Concise, Simple Messaging is more Memorable Companies must use simple language when they

June 20, 2013 A large percentage of a business’s marketing expenditures are spent on event promotions. Therefore, this expense must be allocated in a way that optimizes the response companies receive from their trade show audience. Within this blog, we’ll look at two tools that companies can use to improve their trade show displays during the summer events. 1)      Vibrant HD Displays Bring Character to Trade Show Architecture Visitors to trade show events are often

June 19, 2013 There are many decisions that must be made before a summer trade show event. There’s the process of selecting personnel to attend the tent. There are decisions to be made about the type of event architecture required. There are also important choices to be made about the type of brand messaging to be used. Choosing the correct event flags is pertinent in both the areas of messaging and event architecture. So within