April 10, 2013 The sheer cost of top level trade show displays makes it mission-critical to capitalize on that investment. That’s why many organizations are now looking for innovative additions that can enhance appeal of their prized displays. Within this blog, we’ll offer two display additions to improve the ROI of trade show displays. 1)      Lighting Within the trade show environment, there may be hundreds of displays vying for the attention of attendees. With that

April 8, 2013 For those companies with limited budgets for marketing, it’s imperative to devise creative strategies that will help improve the organization’s branding appeal without over-spending on ineffective tools. Those that have spent a significant amount of capital on banner stands can ill-afford further expenditure on costly promotional items such as television screens or celebrity guests. Within this blog, we’ll focus on two cost-effective ways to drive traffic towards trade show display areas. 1)     

April 4, 2013 An immense amount of planning is required to ensure that trade shows run seamlessly for each individual organization hosting trade show displays in Toronto. That’s why many companies spend months reviewing the various components of their marketing campaigns to ensure that each element is optimized for success. Within this blog, we’ll review a few key tips for achieving great engagement at business events. 1)      Prepare Questions to Ask Attendees before the Show

April 2, 2013 The key to finding the right personnel is in choosing those employees that will advance an organization’s business objectives through their skills. The same is true of finding the requisite staffers for trade show displays. Companies may succeed or fail with their marketing initiatives based on the performance of their staff at key industry events. Here are two tips to ensuring the right choice of trade show representatives: 1)      Select Staffers with