April 30, 2013 The summer is quickly arriving. This means that instead of hosting business events in cramped halls and tightly packed meeting spaces, companies will now have the opportunity to attend outdoor trade shows. While the summer is a time of great opportunity for many smaller businesses, outdoor trade show events bring with them a unique set of challenges that must be overcome in order to succeed with marketing campaign objectives. So within this

April 25, 2013 Pop-up displays are now used by many industry-leading brands to capture the attention of audiences at business events. This style of the display works as a backdrop to an entire trade show area and therefore those that are using this style of the product must ensure that each design element is optimized to help support campaign success. With that in mind, this blog will focus on two keys to designing pop-up displays:

April 23, 2013 For today’s leading companies, selecting the equipment used to promote their products and services is a key element in securing marketing campaign success. For this reason, many company leaders are now reviewing the various market options to find suitable products that will allow them to achieve effective solutions to their unique promotional requirements. One of the most popular products available on the current market is retractable banner stands. Within this blog, we’ll

April 18, 2013 With the summer months approaching, organizations are now preparing for their outdoor industry events. There are many unique considerations that go into planning outdoor event success. But one of the keys is to ensure that the company has the requisite materials for their promotional work. Within this blog, we’ll offer two tips for utilizing tents and flags during summer tradeshow events. 1) Use Brightly Coloured Flags above and around Event Tents There

April 16, 2013 For many business owners, the day-to-day operations of their company are their primary concern. Oftentimes, event marketing can get lost among their many responsibilities. But those that take a proactive approach to trade shows can achieve a superb return on investment. That’s why it’s imperative to devise the ideal design for effective trade show booths. Within this blog, we’ll highlight two key questions companies must ask when designing their trade show booths.