June 16, 2015 Your brand requires versatile marketing to appeal to a wide event audience. Simply having one of the best trade show booths at the event is only one step in the marketing process. You should also consider other avenues to develop brand growth while attending trade show events. In this blog, we’ll review three techniques your brand can utilize to improve recognition beyond the walls of your trade show booths.

February 19th, 2015 When companies add technology to their trade show displays, they can enhance their reputation and drive greater interaction with their potential event audience. And many firms are now trying to add technology to each facet of their trade show presence. QR codes are being used on handouts. Live Twitter feeds are being used on displays to capture the event action. And sales teams are connecting with audiences through Facebook. This commitment to