November 16th – Marketing teams are continually looking for ways to improve their investment value in trade show displays. Trade show equipment is often a significant expenditure within the marketing budget, but when managed effectively, the equipment can yield significant returns for the company. In this latest post, we’ll explore four steps for Ontario companies to improve return on investment in trade show displays.

  1. Consider refurbishing rather than replacing

Refurbishing those older models of trade show display is an important option for those with limited budgets. You may save thousands of dollars completing a simple upgrade.

  1. Simplify graphics

Rather than customizing your graphics from event-to-event, make sure that your graphics remain simple and relevant to your overall campaign objectives. This way, you can keep your same displays and graphics for a range of trade shows.

  1. Choose professional storage

While you might consider storage of trade show products an additional cost, professional storage can actually save you money over the long-term. The professional option will mean you won’t have to worry about the displays being damaged. The display will also require less maintenance over the long-term.

  1. Choose evergreen giveaways

Rather than focusing on a particular type of free gift for each trade show, consider offering gifts that can be used at a number of upcoming events. These products are often a significant expense for growing companies, and limiting their use can save a considerable amount of money over a few campaigns.

Our team at Best Displays & Graphics is here to guide you in saving more on your trade show displays for Ontario events. To discover more on your options, call us today!