
Pre-Show Marketing Tips to Drive Trade Show Booth Traffic
Getting noticed at a trade show starts well before the event opens. A strong pre-show marketing strategy helps increase booth traffic, drive engagement, and set the stage for a successful event. Here are 7 key tips to get you started. 1. Know Your Audience & Set Goals Identify your ideal attendee and define what success looks like… leads, demos, or brand exposure. This ensures your marketing speaks directly to the right people. 2.