Do you know how to train event staff for your upcoming shows? After an extended hiatus, trade shows and events in Canada are finally full steam ahead. But while your company may be extra eager to dust off the old trade show display (or design a new display), your event staff may not feel the same way. After two years of working remotely from the safety of their own homes, some may have major apprehensions […]
Trade shows and events are a powerful marketing strategy for any business. They present an opportunity to advertise your business, network with other industry professionals, and grow your business. Need more convincing? Here are 8 reasons trade shows are important marketing events for your business: 1. Get in front of ready-to-buy customers 2. Grow your audience 3. Collect feedback on your products or services 4. Educate your customers 5. Find business partners 6. Stay on [...] 
Whether you’re attending a one-off event, or about to begin a multi-event marketing campaign, there’s a lot riding on your trade show appearances. Using the proper trade show etiquette can be the difference maker in ensuring your next event is a success. Here are 6 keys to good trade show etiquette: Maintain health and safety protocols Practice your elevator pitch Make your brand’s message clear Focus on your booth design Use lead capturing tools Offer [...] 
With over 30 years of experience working in the trade show industry, at Best Displays & Graphics we’ve seen a lot of successes and a lot of failures. And since putting together a trade show display is one of the most expensive form of marketing a company can invest in, your business can’t afford to make any mistakes! Some of most common trade show mistakes we see are: Not setting business goals Attending the wrong [...] 
The return of trade shows is rapidly approaching. After lengthy closures and lockdowns caused by the COVID-19 pandemic, businesses across the country are eagerly ramping up their marketing efforts and preparing to get back to the trade show floor. With high stakes on the line, it’s more important than ever to capitalize on your trade show display in order to capture valuable customer interactions and potential sales for your business. At Best Displays & Graphics, […]
