May 7, 2014 Most companies now choose to promote their latest solutions at business events across the country. They select events carefully and choose their event staff according to those who can attract the most interest for the company on the day. But many still don’t place enough thought into their selection of trade show displays. In this blog, we’ll highlight the importance of trade show booths and show how exceptional event architecture can ensure

May 6, 2014 Retractable banner stand products are gaining in popularity across the North American business sector due to the ease with which they can be put together and the exceptional portability they provide. But few companies are truly capitalizing on their investment in the latest retractable banner stands on the marketplace. So, with that thought in mind, we’re now outlining the ideal methods for effectively using retractable banner stands at business events. Use as

May 1, 2014 Display architecture can help transform a company from just another one of the attendees at an event to a star attraction. But, oftentimes, companies are not adept at capitalizing on the full value of their investment within trade show displays. Within this blog, we’ll look at the three leading challenges that even the best company can face when trying to achieve value for their investment dollars. 1)      Imprecise Branding Companies must understand