Pre-Show Marketing Tips to Drive Trade Show Booth Traffic

Getting noticed at a trade show starts well before the event opens. A strong pre-show marketing strategy helps increase booth traffic, drive engagement, and set the stage for a successful event. Here are 7 key tips to get you started.

 

1. Know Your Audience & Set Goals

Identify your ideal attendee and define what success looks like… leads, demos, or brand exposure. This ensures your marketing speaks directly to the right people.

 

2. Build a Marketing Timeline

Start promotions 4–6 weeks in advance. Consistency builds anticipation and awareness.
Use a mix of:

• Email invites
• Social media teasers
• Blog announcements

Tip: Align your timeline with important event deadlines and promotions.

 

3. Email Strategically

Send personalized invites with:

• Booth number & location
• Meeting links or giveaways

Follow up with reminders 1 week and 1 day before the event.

 

4. Use Social Media to Generate Buzz

Share sneak peeks of your booth, product launches, or team.
Include:

• Event hashtags
• Contests
• Countdown posts

Visual tip: Use branded graphics with your booth number and event name for easy visibility.

5. Offer Pre-Show Incentives

Give people a reason to visit your booth:

• First 50 visitors get a gift
• Enter to win a prize
• Book a demo for exclusive access

 

6. Align Marketing With Your Booth Design

Make sure your pre-show visuals match your booth graphics.
At Best Displays & Graphics, we can help create cohesive signage, banners, and promo materials that drive recognition on the show floor.

 

7. Use the Event’s Tools

Promote your booth through:

• The official event app
• Attendee lists (if available)
• Sponsorship or ad placements

 

Ready to Drive Traffic to Your Booth?

Your pre-show marketing should make your booth a must-visit destination. With expert design and strategy from Best Displays & Graphics, you can stand out from the crowd and maximize ROI.

👉 Contact us today to get started.