Image of Reckonou's Custom trade show display

10 Questions to Answer Before Attending Your First Trade Show

Trade shows can be powerful platforms for businesses to showcase their products, network with industry peers, and forge valuable connections with potential clients and customers. However, a successful trade show presence doesn’t happen by chance—it requires careful planning and strategy. Before setting foot on the bustling exhibit floor, there are a series of critical questions that help both new and seasoned businesses make the most of their investment. 1. What are the specific objectives for

Read More »
image of Al Safa 10' x 20' trade show display

How to Effectively Set Trade Show Goals

Setting clear and specific trade show goals is crucial to maximizing the ROI of your event marketing efforts. Identifying your goals early can help you create an effective plan to achieving them and making this upcoming trade show season your best one yet. To help you get started, we’ve put together our six steps to setting goals for your trade show marketing: 1. Define your objectives Start by considering what you want to achieve through

Read More »

How to Train Event Staff (and Support them) in 2022

Do you know how to train event staff for your upcoming shows? After an extended hiatus, trade shows and events in Canada are finally full steam ahead. But while your company may be extra eager to dust off the old trade show display (or design a new display), your event staff may not feel the same way. After two years of working remotely from the safety of their own homes, some may have major apprehensions

Read More »
trade show display

8 Reasons Trade Shows and Events are Important for your Business

Trade shows and events are a powerful marketing strategy for any business. They present an opportunity to advertise your business, network with other industry professionals, and grow your business. Need more convincing? Here are 8 reasons trade shows are important marketing events for your business: 1. Get in front of ready-to-buy customers 2. Grow your audience 3. Collect feedback on your products or services 4. Educate your customers 5. Find business partners 6. Stay on
Read More »

A Guide to Trade Show Etiquette

Whether you’re attending a one-off event, or about to begin a multi-event marketing campaign, there’s a lot riding on your trade show appearances. Using the proper trade show etiquette can be the difference maker in ensuring your next event is a success. Here are 6 keys to good trade show etiquette: Maintain health and safety protocols Practice your elevator pitch Make your brand’s message clear Focus on your booth design Use lead capturing tools Offer
Read More »