April 15, 2014

Today’s trade show attendees expect professional booth designs. They expect the companies to arrive at the event with designs that drive attention and provoke action. But most companies still don’t have an effective design process in place to ensure a streamlined approach that culminates in quality branding. Within this blog, we’ll look at two ways in which companies can consolidate the time it takes to create their booth designs.

1)      Provide Clear, Concise Ideas to Design Experts

When working with trade show design specialists, it’s imperative to provide them with a clear vision for the future of the brand. Design experts must know exactly what the company expects in order to ensure the results match expectations. It’s no good simply saying that the design should be innovative or it should be different from all others in the marketplace. Giving clear instructions to design teams will help reduce the challenges to come in the design approval process.

2)      Ask Questions of the Design Team

In order to ensure swift resolution of design needs, companies must ensure that all stakeholders are on the same page. This means speaking with design team members to ensure they understand project deadlines and project parameters. As the project is on-going, companies should retain close contact with the design team and ask them about the latest processes to ensure that all targets are being met in terms of timing.

Often, companies have a limited window in which to complete all trade show design work. By communicating carefully with designers and providing them with a full understanding of expectations, companies can ensure a process that ends with exceptional results.