Planning for your summer outdoor events can be a challenging endeavor. Our team at Best Displays & Graphics is here to help guide you in planning your outdoor marketing for the coming months. And in this latest blog, we’ll place our focus on the full planning process for all your outdoor marketing campaigns.
Review the demographic
What are the demographics of the event? Do they align with your marketing objectives? Complete some research on the event and its history to determine whether you’ll be able to interact with your target market at the venue. The research should include the types of customer that regularly buy your product and local markets that offer a potential for growth for your company. If the event is only attended by those outside your target demographic, you might consider saving your time and money for an event with a greater chance of a return on investment.
Consider the weather
While predicting the weather is near impossible. Make sure you take the time to review the conditions for the coming days. Is a thunderstorm about to roll into the area? How exposed will your team and your clients be if the rain begins during the event? If you’re planning an outdoor marketing event, be proactive on considering all potential weather conditions. Ensure you consider an outdoor tent as a display option, to provide coverage for staff and attendees alike while highlighting the professionalism of your brand.
Capitalize on seasonal giveaways
This is your chance to connect with your target audience and make a lasting impression. Ensure that you use giveaways to introduce potential clients to your brand. During the summer season, for example, you may consider giving away water bottles with your logo on it to offer a functional product that serves as a reminder of your company.
Be bold with colours
It’s the season in which to show the brightest side of your brand. Make sure you go bold with your branding and use bright colours. This will help you to stand out amongst the other brands at the event. You should also consider aligning your summer branding with your current product and service branding by simply using brighter versions of your current displays.
Though often neglected, using technology is still an option at outdoor marketing events. Use monitors and touchscreen displays to present an interactive branding experience at the event, and speakers to play music. This can help draw in visitors and drive brand recognition.