How to Budget for 2017 Trade Shows

November 22, 2016 — Trade shows are many things, but “cheap” isn’t one of them. Your trade shows appearances are likely to be among the most significant marketing investments you’ll make in each year. Smart budgeting is a necessity if they’re going to provide a clear return on that investment, and give you good reason to attend next year’s shows as well. Only you and your budgeting officer can decide how much is “too much” when […]