Pop-Up Displays vs. Custom Booths

When preparing for a trade show, one of the most important decisions you’ll make is choosing the right type of display. Two popular options are pop-up displays and custom booths, each offering unique benefits depending on your event goals and budget.

In this article, we’ll break down the key differences and help you decide which is best for your business.

 

What Are Pop-Up Displays?

Pop-up displays are lightweight, portable booths that are easy to set up and transport. They’re a favorite among small businesses, startups, and companies attending local events.

Benefits of Pop-Up Displays

• Budget-friendly
• Tool-free, quick setup
• Fits in a car or SUV
• Reusable with changeable graphics
• Cost – effective for shipping

Limitations

• Limited size and customization
• Less visual impact at larger trade shows
• Common, less distinctive design

 

What Are Custom Trade Show Booths?

Custom booths are fully tailored, branded exhibits designed to make a powerful impression. They’re ideal for businesses looking to stand out on a busy show floor or promote a premium product or service.

Benefits of Custom Booths

• Completely unique design
• Greater visual impact
• Scalable layout and structure
• Supports advanced features like lighting, AV, and demo areas
• Great for product placement
• Modular capabilities
• Optimizes booth space

Limitations

• Higher investment required
• More complex logistics (shipping, setup, teardown)

 

When to Use Each Option

Choose a Pop-Up Display if:

• You’re attending smaller or local shows
• You need a quick and affordable solution
• You want flexibility and easy transport

Choose a Custom Booth if:

• You’re targeting high value leads at major trade shows
• You want to showcase your brand in a big way
• You need a multi-zone or interactive experience

 

A Hybrid Approach

Many of our clients at Best Displays & Graphics choose to use both options. They’ll invest in a custom booth for major events, and rely on portable displays for smaller conferences, training events, or recruiting expos.

 Tip: Ask about our modular custom booths that can adapt to different booth sizes and layouts!

Whether you’re looking for cost-effective pop-up displays or a one-of-a-kind custom booth, our in-house team handles everything from design and fabrication to shipping, installation, and storage. Contact us today for a free quote!