You’ve created a company with a great product line and with superb potential for market penetration. But there’s a problem – your promotional team are finding it difficult to connect the brand to customers. That’s where tradeshows come in. These events act as the ideal introduction to a company’s products – a place where savvy marketers can present their company’s solutions at tradeshow booths with an eye on increasing their popularity with new customer bases. With that in mind, let’s take a look at two methods modern companies are using to build their product line.

Create Concrete Goals for the Event

Whether the organization is simply attending the tradeshow to make new connections with the industry or is there to wrap up a deal with a high value customer, it’s important that the goal of attending the tradeshow is clear and defined from an early stage. This will also help representatives of the company hosting the tradeshow booths to better meet in-house objectives.

Provide Incentives for Leaving Contact Information

In today’s fast-paced business environment there are multiple options for communication between employees and clientele. With that in mind it’s important to get as much information as possible about potential clients while they’re at the tradeshow booths. In order to extract this information, companies should consider having competitions in which entrants can leave their information to receive a free prize at a later date. To tie it in with the organization, companies could make the prize a  a free product of theirs of 6-months subscription to one of their services.

Without the right marketing focus your brand will lose value quickly. Make sure the company takes full advantage of its tradeshow opportunities, as they can present real long-term value to proactive businesspeople.

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